Search Marketing Expo – SMX Conference Series Expanding to Singapore
Search Marketing Expo – SMX Singapore to be held October 13-14.
The Search Marketing Expo – SMX conference series has added Singapore to its 2008 schedule. SMX Singapore will be produced by Sydney-based Search Strategies in association with SMX owner Third Door Media.
“Following the success of SMX Sydney we felt that the expansion of Search Marketing Expo into the Asia Pacific region was incredibly important, Singapore was the first choice destination for this expansion due the large number of multi-national corporations that have regional headquarters in the city” said Barry Smyth, Director of Search Strategies “Many of these corporations have been crying out for educationally focused search marketing conferences for some time now, we feel that the time is right for SMX Singapore”
“When announcing our partnership with Search Strategies, I commented that we were privileged to be working with a partner who shares our vision of providing conference delegates with outstanding educational and networking experiences. Barry Smyth and the Search Strategies team delivered a superb event in Sydney this spring and will no doubt do the same in Singapore in October,” said Third Door Media President Chris Elwell.
Search Marketing Expo – SMX Singapore will be held in October 13-14, 2008 at the Suntec Singapore International Convention & Exhibition Centre. Companies interested in participating should contact:
About Search Marketing Expo and Third Door Media
Search Marketing Expo is produced 16 times annually around the world by Third Door Media, Inc. and its partners. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.
Future Search Marketing Expo events and locations are:
2008
Jul. 24-25 SMX Local & Mobile, San Francisco
Aug. 7-8 SMX Sao Paulo, Brazil
Sept. 3-4 SMX Buenos Aires, Argentina
Sept. 23-24 SMX Stockholm, Sweden
Sept. 23-24 SMX Nanjing, China
Oct. 6-8 SMX East, New York City
Oct 13-14 SMX Singapore, Singapore
Nov. 4-5 SMX London, England
Nov. 4-5 SMX Mexico, Mexico City
2009
Feb. 10-12 SMX West, Santa Clara
April SMX Munich, Germany
April SMX Social Media Marketing, TBD
April SMX Sydney, Australia
April SMX Xiamen, China
May SMX Madrid, Spain
June 2-3 SMX Advanced, Seattle
Oct 2-3 SMX Singapore, Singapore
Amplify turns frustration into innovation
Search Strategies has been using a new CMS for the SMX Sydney website that was developed by Amplify for the past four months, it is an SEO friendly CMS that has been easy to use, below is the latest press release about this great little products latest achievment.
Amplify, a search engine marketing and digital agency based in Sydney, has been recognised for its web 2.0 Content Management System (CMS) that melds ease of use and Search Engine Optimisation (SEO) functionality.
Content Management Systems are often the bane of users. They are often complex, technical systems that spurn users, rather than attract them. Amplify’s powerful, yet easy to use CMS, Eleven, is looking to reverse this negative experience.
Amplify’s effort to simplify the website management experience has resulted in Eleven being named as a finalist in the ZDNet Australia & CeBIT 2008 Emerging Innovations Awards.
The inspiration behind Amplify’s new CMS emerged from pure frustration. “We found ourselves pulling our hair out each time we had to optimize an existing website with a CMS in place,” said Amplify CEO Tom Petryshen. “Most content management tools have to be hacked to make them accessible to search engine crawlers.”
In addition, the sheer complexity built into these systems over the years means that they often don’t serve the needs of the very people they are meant to help, the content authors and brand managers.
“Our main focus from the beginning was to avoid developing a ‘Swiss army knife’ or a CMS that did everything”, says Tom. “Rather, we wanted a system that simplified content management and in addition made our lives a whole lot easier when optimising for search.”
The end result is a CMS that really has to be seen in action to be believed. It’s easy to use, yet powerful enough to run Australia’s top travel agency website. With quick access to all the necessary SEO features, it’s a winning combination for businesses wanting to make their online channel more profitable.
The ZDNet Australia & CeBIT 2008 Emerging Innovation program showcases the best examples of emerging innovation from CeBIT 2008 exhibitors that have had a real business impact on the Australian landscape in the last 12 months.
The CMS is being judged on a range of factors including innovation, productivity, ROI, ease of management, risk management or implementation and competitive edge.
Innovation – Amplify’s CMS Eleven simplifies content management by combining contextual editing for quick updates with powerful back-end editing features without compromising functionality. Users can easily edit content, update Meta Data, create a new page, administer user rights, restructure the site or add new templates from a single interface.
Productivity – Eleven’s in context WYSIWYG editor improves productivity by reducing the time it takes to edit, add, and publish content. Eleven’s streamlined interface minimises training for new staff meaning they spend more time optimising content and improving the website rather than leaning how to use system.
Return on Investment – With built in SEO functionality every page you publish is highly accessible to search engines ensuring your website is contributing to your company’s bottom line.
Ease of Management – Eleven’s feature rich, toolbar provides administrators full access to the CMS’s functionality without compromising on power. Eleven’s efficient user interface supports infrequent users, regular authors, or technical administrators regardless of their skill level.
Risk Management – As a SaaS solution, the CMS provides a working backup of the entire website. If there are issues with the web server, Eleven allows clients to publish the entire website to a new server or multiple servers anywhere in the world within hours.
Implementation – Using best practice CSS and XHTML design a new website can be deployed faster than using more traditional website design methods.
Up against a range of industry brands such as D-Link, Siemens, & Netcomm, Amplify is only one of two digital agencies in the running for this year’s award and the only search marketing company.
“We believe we’ve created a better tool and this nomination is a positive sign we’re on the right track,” said Petryshen. “While we’re excited to be recognized though, the real joy comes from seeing our clients exceed their goals and expectations.”
Search Strategies Satisfaction Guarantee
Search Strategies has produced and developed a number of search marketing related events over the last few years and we thought it was time we placed a guarantee on the quality of our events.
We are now so confident that you will always learn something at out events that Search Strategies is now prepared to Guarantee your satisfaction!
If you are not satisfied with Search Engine Boot Camp or SMX Sydney, I will give you a credit towards a future Search Strategies event of equal or lesser value.
Just tell me in writing how to improve Search Engine Boot Camp or SMX Sydney in 500 words or more and e-mail your comments to barry at searchenginebootcamp.com.au
The credit must be used within one year and will only cover your registration fee, travel or other expenses incurred are not eligible for refund.
Your claim must be received within 7 days of the completion of the event. “No-shows” are not eligible for the guarantee.
This offer does not apply to schedule/presenter changes or technical difficulties that may occur on the day of the event.
SearchSchool “Student” Feedback
Search School is a Reed Business Information seminar that I am involved with on a consultancy level, I programmed the agenda, selected the speakers & also run the proceedings on the day, the focus of the content is very much “how to” entry level which is highly complimentary to my two other products - Search Engine Bootcamp & SMX Sydney (SMX Sydney was previously known as Search Summit).
The inaugural SearchSchool was held in Melbourne on Oct 9 at BMW Edge, Federation Square, which is an awesome venue.
Based on what people have said it seems we got the content mix right, although a few people found it too basic, maybe they didn’t read the ads, here are some testimonials from the people attending:
“Very impressed with the quality overall. A great price for a great package. The content was fantastic - a great overview, and the ability to ask questions made it all more relevant. I liked the touch of the packed box lunch, nice!”
Nicky Tillyer - Melbourne Orthodontic Group
“It was a great conference. I’m a multimedia designer, but have never look in depth to SEO, but rather hand balled it. I have always been scared to delve into SEO, this conference has changed my thinking giving me a starting point and skills to further assist my clients.”
Marc C-Scott - Digital Science
“For where I was at - it was fantastic. In process of building online e-commerce site and I learnt heaps, the manual will be a very useful long term tool. For me to have a hard copy I can refer to is great. I have already recommended to two people they should go to this day when on next. Thank you, well organised informative day and money very well spent.”
Angela Williams - AJW REALTY
“I am new to my position in marketing and am not so savvy in regards to the web and so found the day slightly overwhelming but extremely interesting. The staff and speakers were great.”
Anon
“Very good, informative, well done, easy to understand. I was extremely happy that it was not just a sales pitch for products. I would come again!”
Mark Rigg - AMAC Corrosion
“Professional event. My only feedback was it was for small businesses who don’t know any of the basics on web design and search. It was too basic for my company, though for many small companies out there it would be perfect and very much needed.”
Anon
(sure is, read the ads next time, you need to go to bootcamp)
“It was a great seminar which covered a lot of the fundamentals but had heaps of interesting hints and tips which I will be adding to my bag of SEO and Marketing tools. The speakers were all interesting and engaging and managed to individually teach me something new.”
Danilo Gutierrez - Greyhound Australia
“We found the information from the sponsors, very helpful and have spend this week implementing changes to our website.”
David Wood - Premier Postal Auctions
“I was very impressed. It is one of the best, if not the best, educational seminars I have attended. I found that I gained a lot from attending.”
Kea Gravenall - Matthews Australasia Pty Ltd
SMX Sydney
| April 10, 2008 9:00 am | to | April 11, 2008 5:00 pm |
SMX Sydney will be the new name for Australia’s leading search marketing show, Search Summit, as the result of an agreement reached by SMX-producer Third Door Media and Sydney based Search Strategies.
SMX — Search Marketing Expo — is the new search engine marketing conference from Third Door Media, the company behind the Search Engine Land news site and the Search Marketing Now webcast series.
Stay tuned for more news as it happens.
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Search Marketing Expo - SMX Conference Series Expanding to Australia in 2008
Australia’s leading search marketing event, Search Summit, to become Search Marketing Expo - SMX Sydney in 2008Redding, CT USA and Sydney, Australia (PR Web) August 20, 2007 - The Search Marketing Expo - SMX conference series has added Sydney, Australia to its 2008 schedule. SMX Sydney will be the new name for Australia’s leading search marketing show, Search Summit, as the result of an agreement reached by SMX-producer Third Door Media and Sydney based Search Strategies.
“We’re privileged to have a partner who shares our vision of providing conference delegates with outstanding educational and networking experiences,” said Third Door Media President Chris Elwell. “Satisfied and qualified delegates are the key ingredients for creating a vibrant marketplace, and SMX Sydney will benefit from momentum Barry Smyth and his team created with Search Summit events,” Elwell added.
“Search Summit was about making sure that Australian search practitioners had an educationally focused event. The vision that Third Door Media has for the Search Marketing Expo - SMX brand is tightly aligned with my philosophy on what makes a superior search marketing event,” said Search Strategies Director Barry Smyth. “The Third Door Media content team of Danny Sullivan and Chris Sherman will provide invaluable support to SMX Sydney events,” Smyth added.
Search Marketing Expo - SMX Sydney will be held in April 2008. Companies interested in participating should contact:
In Australia and outside the USA:
Barry Smyth, Director
mailto: barry@searchstrategies.com.au
Call: (612) 8004-0891
In the USA:
Sean Moriarty, VP of Sales
maito:sean@thirddoormedia.com
Call: (203) 536-4004
About Search Marketing Expo and Third Door Media
Search Marketing Expo is produced by Third Door Media, Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Other Search Marketing Expo events are:
SMX Local & Mobile - Denver, CO, October 1 & 2, 2007
SMX Social Media - New York City, October 16 & 17, 2007
SMX Stockholm - Stockholm, Sweden, October 31 & November 1, 2007
SMX Travel @ PhoCusWright - Orlando, FL November 12 & 13, 2007
SMX London - London, England, November 15 & 16, 2007
SMX West - Santa Clara, CA, February 26-28, 2008
SMX Sydney - Sydney, Australia, April 2007
SMX Advanced - Seattle, WA, June 3-5, 2008
Third Door Media also publishes the fast-growing search marketing news and analysis site Search Engine Land, which attracted more than 250,000 unique users in July 2007. Search Engine Land was recently named the top blog about search in Advertising Age Power 150 ranking of marketing and media blogs. Last month, the company launched in beta release Sphinn.com, a social networking site for interactive marketers.
Third Door Media also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services.
About Search Strategies
Search Strategies is Australia’s only company dedicated to search marketing education. The company produces a series of search marketing workshops targeted at practitioners with mid-level skills known as Search Engine Bootcamp in both Australia and New Zealand. Search Strategies also publishes Search Week, a weekly newsletter and blog for the Australian Search industry and is involved in a number of other search marketing related projects with RBI Events (SearchSchool) and Hannover Fairs (Emarketing & SEO Expo @ Cebit).
Contacts:
For Third Door Media:
Claire Schoen
Claire@thirddoormedia.com
+01 (203) 664-1350
For Search Strategies:
Barry Smyth, Director
mailto: barry@searchstrategies.com.au
+011(612) 8004-0891
