Search Strategies

Archive for the 'Events' Category

Search Marketing Expo – SMX Conference Series Expanding to Singapore

Wednesday, June 18th, 2008

Search Marketing Expo – SMX Singapore to be held October 13-14.

The Search Marketing Expo – SMX conference series has added Singapore to its 2008 schedule. SMX Singapore will be produced by Sydney-based Search Strategies in association with SMX owner Third Door Media.

“Following the success of SMX Sydney we felt that the expansion of Search Marketing Expo into the Asia Pacific region was incredibly important, Singapore was the first choice destination for this expansion due the large number of multi-national corporations that have regional headquarters in the city” said Barry Smyth, Director of Search Strategies “Many of these corporations have been crying out for educationally focused search marketing conferences for some time now, we feel that the time is right for SMX Singapore”

“When announcing our partnership with Search Strategies, I commented that we were privileged to be working with a partner who shares our vision of providing conference delegates with outstanding educational and networking experiences. Barry Smyth and the Search Strategies team delivered a superb event in Sydney this spring and will no doubt do the same in Singapore in October,” said Third Door Media President Chris Elwell.

Search Marketing Expo – SMX Singapore will be held in October 13-14, 2008 at the Suntec Singapore International Convention & Exhibition Centre. Companies interested in participating should contact:

About Search Marketing Expo and Third Door Media

Search Marketing Expo is produced 16 times annually around the world by Third Door Media, Inc. and its partners. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Future Search Marketing Expo events and locations are:

2008

Jul. 24-25 SMX Local & Mobile, San Francisco

Aug. 7-8 SMX Sao Paulo, Brazil

Sept. 3-4 SMX Buenos Aires, Argentina

Sept. 23-24 SMX Stockholm, Sweden

Sept. 23-24 SMX Nanjing, China

Oct. 6-8 SMX East, New York City

Oct 13-14 SMX Singapore, Singapore

Nov. 4-5 SMX London, England

Nov. 4-5 SMX Mexico, Mexico City

2009

Feb. 10-12 SMX West, Santa Clara

April SMX Munich, Germany

April SMX Social Media Marketing, TBD

April SMX Sydney, Australia

April SMX Xiamen, China

May SMX Madrid, Spain

June 2-3 SMX Advanced, Seattle

Oct 2-3 SMX Singapore, Singapore

Friday, February 22nd, 2008

Search Strategies Satisfaction Guarantee

Thursday, January 24th, 2008

Search Strategies has produced and developed a number of search marketing related events over the last few years and we thought it was time we placed a guarantee on the quality of our events.

We are now so confident that you will always learn something at out events that Search Strategies is now prepared to Guarantee your satisfaction!

If you are not satisfied with Search Engine Boot Camp or SMX Sydney, I will give you a credit towards a future Search Strategies event of equal or lesser value.

Just tell me in writing how to improve Search Engine Boot Camp or SMX Sydney in 500 words or more and e-mail your comments to barry at searchenginebootcamp.com.au

The credit must be used within one year and will only cover your registration fee, travel or other expenses incurred are not eligible for refund.

Your claim must be received within 7 days of the completion of the event. “No-shows” are not eligible for the guarantee.

This offer does not apply to schedule/presenter changes or technical difficulties that may occur on the day of the event.

SearchSchool “Student” Feedback

Friday, October 19th, 2007

Search School is a Reed Business Information seminar that I am involved with on a consultancy level, I programmed the agenda, selected the speakers & also run the proceedings on the day, the focus of the content is very much “how to” entry level which is highly complimentary to my two other products - Search Engine Bootcamp & SMX Sydney (SMX Sydney was previously known as Search Summit).

The inaugural SearchSchool was held in Melbourne on Oct 9 at BMW Edge, Federation Square, which is an awesome venue.

Based on what people have said it seems we got the content mix right, although a few people found it too basic, maybe they didn’t read the ads, here are some testimonials from the people attending:

“Very impressed with the quality overall. A great price for a great package. The content was fantastic - a great overview, and the ability to ask questions made it all more relevant. I liked the touch of the packed box lunch, nice!”
Nicky Tillyer - Melbourne Orthodontic Group

“It was a great conference. I’m a multimedia designer, but have never look in depth to SEO, but rather hand balled it. I have always been scared to delve into SEO, this conference has changed my thinking giving me a starting point and skills to further assist my clients.”
Marc C-Scott - Digital Science

“For where I was at - it was fantastic. In process of building online e-commerce site and I learnt heaps, the manual will be a very useful long term tool. For me to have a hard copy I can refer to is great. I have already recommended to two people they should go to this day when on next. Thank you, well organised informative day and money very well spent.”
Angela Williams - AJW REALTY

“I am new to my position in marketing and am not so savvy in regards to the web and so found the day slightly overwhelming but extremely interesting. The staff and speakers were great.”
Anon

“Very good, informative, well done, easy to understand. I was extremely happy that it was not just a sales pitch for products. I would come again!”
Mark Rigg - AMAC Corrosion

“Professional event. My only feedback was it was for small businesses who don’t know any of the basics on web design and search. It was too basic for my company, though for many small companies out there it would be perfect and very much needed.”
Anon
(sure is, read the ads next time, you need to go to bootcamp)

“It was a great seminar which covered a lot of the fundamentals but had heaps of interesting hints and tips which I will be adding to my bag of SEO and Marketing tools. The speakers were all interesting and engaging and managed to individually teach me something new.”
Danilo Gutierrez - Greyhound Australia

“We found the information from the sponsors, very helpful and have spend this week implementing changes to our website.”
David Wood - Premier Postal Auctions

“I was very impressed. It is one of the best, if not the best, educational seminars I have attended. I found that I gained a lot from attending.”
Kea Gravenall - Matthews Australasia Pty Ltd

SMX Sydney

Wednesday, August 22nd, 2007
April 10, 2008 9:00 amtoApril 11, 2008 5:00 pm

SMX Sydney will be the new name for Australia’s leading search marketing show, Search Summit, as the result of an agreement reached by SMX-producer Third Door Media and Sydney based Search Strategies.

SMX — Search Marketing Expo — is the new search engine marketing conference from Third Door Media, the company behind the Search Engine Land news site and the Search Marketing Now webcast series.

Stay tuned for more news as it happens.

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Search Marketing Expo - SMX Conference Series Expanding to Australia in 2008

Monday, August 20th, 2007
Australia’s leading search marketing event, Search Summit, to become Search Marketing Expo - SMX Sydney in 2008Redding, CT USA and Sydney, Australia (PR Web) August 20, 2007 - The Search Marketing Expo - SMX conference series has added Sydney, Australia to its 2008 schedule. SMX Sydney will be the new name for Australia’s leading search marketing show, Search Summit, as the result of an agreement reached by SMX-producer Third Door Media and Sydney based Search Strategies.

“We’re privileged to have a partner who shares our vision of providing conference delegates with outstanding educational and networking experiences,” said Third Door Media President Chris Elwell. “Satisfied and qualified delegates are the key ingredients for creating a vibrant marketplace, and SMX Sydney will benefit from momentum Barry Smyth and his team created with Search Summit events,” Elwell added.

“Search Summit was about making sure that Australian search practitioners had an educationally focused event. The vision that Third Door Media has for the Search Marketing Expo - SMX brand is tightly aligned with my philosophy on what makes a superior search marketing event,” said Search Strategies Director Barry Smyth. “The Third Door Media content team of Danny Sullivan and Chris Sherman will provide invaluable support to SMX Sydney events,” Smyth added.

Search Marketing Expo - SMX Sydney will be held in April 2008. Companies interested in participating should contact:

In Australia and outside the USA:
Barry Smyth, Director
mailto: barry@searchstrategies.com.au
Call: (612) 8004-0891

In the USA:
Sean Moriarty, VP of Sales
maito:sean@thirddoormedia.com
Call: (203) 536-4004

About Search Marketing Expo and Third Door Media

Search Marketing Expo is produced by Third Door Media, Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Other Search Marketing Expo events are:

SMX Local & Mobile - Denver, CO, October 1 & 2, 2007
SMX Social Media - New York City, October 16 & 17, 2007
SMX Stockholm - Stockholm, Sweden, October 31 & November 1, 2007
SMX Travel @ PhoCusWright - Orlando, FL November 12 & 13, 2007
SMX London - London, England, November 15 & 16, 2007
SMX West - Santa Clara, CA, February 26-28, 2008
SMX Sydney - Sydney, Australia, April 2007
SMX Advanced - Seattle, WA, June 3-5, 2008

Third Door Media also publishes the fast-growing search marketing news and analysis site Search Engine Land, which attracted more than 250,000 unique users in July 2007. Search Engine Land was recently named the top blog about search in Advertising Age Power 150 ranking of marketing and media blogs. Last month, the company launched in beta release Sphinn.com, a social networking site for interactive marketers.

Third Door Media also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services.

About Search Strategies

Search Strategies is Australia’s only company dedicated to search marketing education. The company produces a series of search marketing workshops targeted at practitioners with mid-level skills known as Search Engine Bootcamp in both Australia and New Zealand. Search Strategies also publishes Search Week, a weekly newsletter and blog for the Australian Search industry and is involved in a number of other search marketing related projects with RBI Events (SearchSchool) and Hannover Fairs (Emarketing & SEO Expo @ Cebit).

Contacts:

For Third Door Media:
Claire Schoen
Claire@thirddoormedia.com
+01 (203) 664-1350

For Search Strategies:
Barry Smyth, Director
mailto: barry@searchstrategies.com.au
+011(612) 8004-0891

E-Marketing & SEO Conference @ CeBit 2008

Wednesday, August 1st, 2007
May 21, 2008

This event is back for 2008, programmed by Search Strategies as a JV with CeBit orginisers Hannover Fairs Australia.

I am currently putting the agenda’s skeleton in place & if you have a topic you would like covered please let us know.

If you would like to be a speaker please have a look at this post & follow the instructions.

Search School

Wednesday, August 1st, 2007

Just wanted to post a note about this new event that I am involved with in during October & November. Although this is not a Search Strategies event you can be assured of the quality as it has been programmed by Search Strategies.

Search School is hosted and run by RBI Events.

My role in the event is as Programmer for the agenda, speaker selection and also to be the convenor on the day of the events in Oct & Nov.

It is an exciting addition to the search marketing event mix filling the gap at the entry level of search education that neither Search Engine Bootcamp or Search Summit fills.

Unlike Search Engine Bootcamp or Search Summit you wont find advanced SEO or PPC topics, the agenda for Search School is specifically targeted at the entry level, covering the fundamental building blocks that you need to start a search marketing campaign for your business.

SearchSchool is unique as it targets a new market of entry-level professionals in small-medium business.

It should be a great two days, kicking off in Melbourne (9th Oct) at the BMW Edge in Fed Square then moving onto Sydney (1st Nov) at the Australian Technology Park.

Its a great agenda, have a look for yourself.

Session 1
Introduction to SearchSchool and what to expect today
Why we are here? How to use today to your best advantage? Simple diagrams and examples on how all the different sessions today will work together? Walk-through examples that we be looked at during each session.

Session 2
Fundamentals of the WWW & Web design
Before you start your SEO you need to make sure your website covers the fundamentals of use and website design. Understand how consumers use the website for search and how this will effect your SEO checklist. Examples of how your current infrastructure can be changed to help with SEO e.g. by building consumer Q&A directly on your web-site.

Session 3
Search Engine Optimisation.
What is SEO? Checklist of what can be done to immediately improve your organic website ranking? Basic IT fundamentals that must be followed. What are landing pages? Typical pit falls / typical quick wins. Best practice guide.

Session 4
Fundamentals of Paid Search Marketing
What are the fundamentals of building a good Google/Yahoo & Sensis campaign? This step by step session will guide you through how to set up a campaign, including an overview on keyword research, title and description development and also showing you what to do with landing pages.
Session 5
Other search options (Vertical Search)
What are the other search alternatives available? What is the difference between local, vertical and horizontal search. How can you use alternate searches to improve your website traffic?

Session 6
Social/ Media Optimisation
How blogging, tagging and social bookmarking can indirectly help improve your traffic. Using link strategies to improve your page rank. How to effectively use newsletters/ press releases/ forums and publishing sites to generate interest and web traffic.
Session 7
Analytics
This session deals with how you can understand the true value that Search can add to your business by allowing you to understand the return on investment. What free analytics tool - Google Analytics + other analytics tools that will help you learn even more about where your visitors come from and how they interact with your site and make it easier to improve your results online.

Session 8
Creative Case Studies
What works and what does not! The online real case studies session which looks at the search path of successful and not-so successful websites. This session also looks at why and incorporates examples learnt from previous sessions.

Session 9
Final Wrap
Reviewing the checklist what they have learnt today and what can be immediately implemented on all websites. What are some of the next steps that can be taken?

Search School - Sydney November 1st 2007

Wednesday, August 1st, 2007
November 1, 2007

Australian Technology Park - website, pricing & further info available shortly

Search School - Melbourne Oct 9th

Wednesday, August 1st, 2007
October 9, 2007

If you are a small to medium business owner looking to improve your on-line return then you can’t miss this years’ enrolment to search school.

SearchSchool is a one-day seminar that will take your through the basics of Search and Search engine optimisation. It will give you tips to immediately improve your online presence and help you build your online traffic.

This year’s inaugural SearchSchool seminar series will be held in Sydney & Melbourne. Each session is designed to introduce, explain and give tips on each topic.

Sessions will be run by industry experts, who are Australian leaders in Search. SearchSchool is also the ideal place to network and find business solutions to

BMW Edge in Fed Square - website, pricing & further info available shortly