June 21, 2007

Our first time in New Zealand for Search Engine Bootcamp. Search Engine Bootcamp Auckland will be at the Auckland Hilton, this hotel offer us the ability to stay with our feature set of classroom style seating & a sit down lunch, both pre-requisites for Search Engine Bootcamp, we will also have a mini expo with vendors from both New Zealand & Australia present.

May 2, 2007
8:00 am	to	6:00 pm

Hanover Fairs Australia & Search Strategies are teaming up to bring you e-Marketing Conference during CeBit Australia, Sydney 2nd May 2007.

e-Marketing Expo & Conference, Darling Harbour, Sydney

Conference Registration Open BOOK NOW

Download Conference Registration Form

Exhibition: 1-3 May 2007
Conference: 2 May 2007

A one-day insight to gain a better understanding of how digital marketing strategies can improve the ROI you get from your Web presence including Search, Affiliate, Blogging, Social Media & Email Marketing.

Search Engine Marketing continues to be the foundation stone for any e-Marketing strategy; however, there are other areas that are crucial to the ongoing viability of your e-Marketing strategy such as are blogging as a business tool, online campaign management; email and mobile marketing as well as making successful affiliate marketing work for your business.

Learn from the top professionals and give your business an edge against your competitors and see how to approach digital marketing as an ongoing solution to improve the ROI for your business.

Search Marketing
80% of your search traffic is going to come from Google, these sessions will help you gain an understanding of what you need to do to maximise this powerful traffic source – do you rank for your own brand name? Many sites don’t, general topics will include:

• General Topics
• Keyword research
• Copywriting
• Landing page optimisation
• Web site optimisation
• Building search friendly web sites
• Practical sessions on harnessing your content
• Paid search tactics
• How to get the best ROI
• Maximising costs & returns

Affiliate Marketing
Affiliate marketing & search often stream together as many affiliate marketing companies use Search to boost campaigns, these sessions will explain:

• Why you should consider Affiliate marketing
• What benefits you will gain
• Learn how to get one up & running

Blogging & Social Media
These two topics go hand in hand, blogging is an extremely effective way of generating a company good reputation by generating relevant information about your company & products, Social Media is many different things, from widget marketing like Mybloglog through industry level networking on sites like Linkedin, we will cover:

• Blogging options
• Social media options
• Widget Marketing

Email Marketing
Email marketing is commonly thrown into the too hard basket due to the laws surrounding Spam, however, done right it is an extremely effective “Permission based” marketing tool.

• Learn how the experts do it right
• Find out what technology they use

Mobile Marketing
Is this the Holy Grail of digital marketing? Many believe so. Notable inclusions to this theory are Apple’s Steve Jobs & Google’s Dr Eric Schmidt; Steve demonstrated the potential of the mobile phone recently, using the new iPhone he searched Google Maps to find a local Starbucks (Local Search) & called to order 2000 Lattes (Click 2 Call). This is Mobile Convergence at its best, learn more about:

• Building mobile search engine friendly sites
• Maximising Local Search
• Understanding Click2call technology

Benchmarking, Analytics & CRM
Online Marketing is THE most accountable advertising available today, but sometimes we can suffer from data overload, this session will cover off how you bring all the data together from a reporting perspective & make use out of it to improve your ROI, it’s easier than you think, we will also look at how you can merge all this with you CRM system.

We have had to change the date of Search Summit 2007 due to recently getting confirmation from a series of Major Search Engine Marketing Speakers.

The venue is unchanged, we are still at the Crystal Palace Ballroom at Luna Park & the new dates are Thursday 1st & Friday 2nd of March 2007.

February 14, 2008

Yes, we are back in Brissie, so put Feb 14th in your diary, this is a Travel themed show.
The venue is the Hilton Hotel Brisbane.
Registration & the online booking form is live now - to register click here
How much will Search Engine Bootcamp cost?

• $595 + GST for the full day
• Group Discounts apply for more than three recruits coming from the same company, group bookings can be made online.

What is included?