Our first time in New Zealand for Search Engine Bootcamp. Search Engine Bootcamp Auckland will be at the Auckland Hilton, this hotel offer us the ability to stay with our feature set of classroom style seating & a sit down lunch, both pre-requisites for Search Engine Bootcamp, we will also have a mini expo with vendors from both New Zealand & Australia present.

Limited sponsorship opportunities are available for our Search Engine Bootcamp’s in Melbourne, Auckland, Brisbane & Sydney.

Why should you sponsor
Search Engine Bootcamp provides your company with a platform to promote your Online Marketing solutions, an opportunity to update existing customers on your latest achievements and to meet new prospective customers.

Search Engine Bootcamp offers:

• Cost effective marketing exposure to your target audience,
• The opportunity to meet face-to-face with potential prospects & industry colleagues
• Position and profile yourself as an industry thought leader
• Increase your brand recognition within the Search Marketing Community
• Create new partnerships and alliances with other search marketing firms
• Have fun and develop new and old relationships through th networking drinks sponsorship opportunity
• Showcase your company to a targeted audience of decision-makers

Who should sponsor
If you have a search marketing solution, SEO Service or any other product or service that would target those looking for help with their search marketing efforts then you should have a presence at Search Engine Bootcamp.

Potential Sponsors include:

• Search Marketing Agencies
• Search Engine Optimisation Solutions
• Pay per click optimisation companies
• Affiliate Marketing
• Online Optimisation Tools
• Search Marketing Tracking and Analytics tools
• Training companies

We don’t want to clutter the place up with ads everywhere so we limited the number of opportunities, to the following:

• Mini-Expo Booths (Limited to four booths in Auckland only)
• Sponsored Breakfast
• Networking Drinks
• Search Engine Bootcamp Bag Sponsorship
• Brochure in delegate bag
• Coffee Cups
• Pads & Pens
• Lanyards

If your company is interested in marketing its brand via Search Engine Bootcamp then please contact Barry Smyth for more details on the rates, please click here to download an overview of Search Engine Bootcamp and previous audience profile.

There have been comments flying around about the accuracy of the scoring of the Debate held at Search Summit last Thursday, so we bring you the full un-edited Podcast of the debate for you to make up your own mind, should Outsource continue to reign supreme or do you think the In-House really did win?

This links to the actual results from the Debate

Post your comments on who you really thought won after listening the the Debate.

 The Search Summit Debate: Play Now | Play in Popup | Download

Hanover Fairs Australia & Search Strategies are teaming up to bring you e-Marketing Conference during CeBit Australia, Sydney 2nd May 2007.

e-Marketing Expo & Conference, Darling Harbour, Sydney

Conference Registration Open BOOK NOW

Download Conference Registration Form

Exhibition: 1-3 May 2007
Conference: 2 May 2007

A one-day insight to gain a better understanding of how digital marketing strategies can improve the ROI you get from your Web presence including Search, Affiliate, Blogging, Social Media & Email Marketing.

Search Engine Marketing continues to be the foundation stone for any e-Marketing strategy; however, there are other areas that are crucial to the ongoing viability of your e-Marketing strategy such as are blogging as a business tool, online campaign management; email and mobile marketing as well as making successful affiliate marketing work for your business.

Learn from the top professionals and give your business an edge against your competitors and see how to approach digital marketing as an ongoing solution to improve the ROI for your business.

Search Marketing
80% of your search traffic is going to come from Google, these sessions will help you gain an understanding of what you need to do to maximise this powerful traffic source – do you rank for your own brand name? Many sites don’t, general topics will include:

• General Topics
• Keyword research
• Copywriting
• Landing page optimisation
• Web site optimisation
• Building search friendly web sites
• Practical sessions on harnessing your content
• Paid search tactics
• How to get the best ROI
• Maximising costs & returns

Affiliate Marketing
Affiliate marketing & search often stream together as many affiliate marketing companies use Search to boost campaigns, these sessions will explain:

• Why you should consider Affiliate marketing
• What benefits you will gain
• Learn how to get one up & running

Blogging & Social Media
These two topics go hand in hand, blogging is an extremely effective way of generating a company good reputation by generating relevant information about your company & products, Social Media is many different things, from widget marketing like Mybloglog through industry level networking on sites like Linkedin, we will cover:

• Blogging options
• Social media options
• Widget Marketing

Email Marketing
Email marketing is commonly thrown into the too hard basket due to the laws surrounding Spam, however, done right it is an extremely effective “Permission based” marketing tool.

• Learn how the experts do it right
• Find out what technology they use

Mobile Marketing
Is this the Holy Grail of digital marketing? Many believe so. Notable inclusions to this theory are Apple’s Steve Jobs & Google’s Dr Eric Schmidt; Steve demonstrated the potential of the mobile phone recently, using the new iPhone he searched Google Maps to find a local Starbucks (Local Search) & called to order 2000 Lattes (Click 2 Call). This is Mobile Convergence at its best, learn more about:

• Building mobile search engine friendly sites
• Maximising Local Search
• Understanding Click2call technology

Benchmarking, Analytics & CRM
Online Marketing is THE most accountable advertising available today, but sometimes we can suffer from data overload, this session will cover off how you bring all the data together from a reporting perspective & make use out of it to improve your ROI, it’s easier than you think, we will also look at how you can merge all this with you CRM system.

“HOT OFF THE PRESS” World renowned Search Engine Expert Chris Sherman to Keynote at Search Summit, Chris, who is the Executive Editor of Danny Sullivan’s new venture SearchEngineLand.com today agreed to join us at Search Summit and will be Keynoting on Day One, the topic will be Search Forecast 2007 “HOT OFF THE PRESS”

We have had to change the date of Search Summit 2007 due to recently getting confirmation from a series of Major Search Engine Marketing Speakers.

The venue is unchanged, we are still at the Crystal Palace Ballroom at Luna Park & the new dates are Thursday 1st & Friday 2nd of March 2007.

Search Week is a email newsletter that gives the brains trust within our industry in Australia an opportunity to share their own thoughts and views on what they are doing on a day to day basis, giving us an insight into what makes them and the companies that they belong to successful in the Australasian marketplace.

Topics and contributors will be alternated on a week to week basis and contribution will not be restricted to the Agencies and Search Engines, there is a growing “in-house” community here in Australia and this will be a forum for this part of the industry also, the content will also be available on the Search Week Blog.

Our Launch date is Friday February 9, 2007.

Overview

Currently in development for release in mid 2007, the Search RFP service is an online vendor selection system that enables advertisers or web site builders/designers to find outsourced search services.

The Search RFP service build a series of documents using multiple choice questions to determine what your tender specifications should be, advertisers also have the flexibility to develop there own questions for a search marketing tender by adding their own requirements.

Utilising the Search Strategies SEO/PPC vendor list you will be able to tender your SEO/PPC project out to the widest possible list of Trusted vendors.

Product & Service Options

The Search RFP service will be available for a number of different products & services

SEO

• Web Site optimisation
• Staff training

PPC

• Paid Search Management
• Staff training

Technology Providers

• Analytics Support
• Paid search bid management tools
• Staff training

This is a B2B service provided by Search Strategies, we will never participate in any of the tenders as we DO NOT sell SEO or PPC services.