Just wanted to post a note about this new event that I am involved with in during October & November. Although this is not a Search Strategies event you can be assured of the quality as it has been programmed by Search Strategies.

Search School is hosted and run by RBI Events.

My role in the event is as Programmer for the agenda, speaker selection and also to be the convenor on the day of the events in Oct & Nov.

It is an exciting addition to the search marketing event mix filling the gap at the entry level of search education that neither Search Engine Bootcamp or Search Summit fills.

Unlike Search Engine Bootcamp or Search Summit you wont find advanced SEO or PPC topics, the agenda for Search School is specifically targeted at the entry level, covering the fundamental building blocks that you need to start a search marketing campaign for your business.

SearchSchool is unique as it targets a new market of entry-level professionals in small-medium business.

It should be a great two days, kicking off in Melbourne (9th Oct) at the BMW Edge in Fed Square then moving onto Sydney (1st Nov) at the Australian Technology Park.

Its a great agenda, have a look for yourself.

Session 1
Introduction to SearchSchool and what to expect today
Why we are here? How to use today to your best advantage? Simple diagrams and examples on how all the different sessions today will work together? Walk-through examples that we be looked at during each session.

Session 2
Fundamentals of the WWW & Web design
Before you start your SEO you need to make sure your website covers the fundamentals of use and website design. Understand how consumers use the website for search and how this will effect your SEO checklist. Examples of how your current infrastructure can be changed to help with SEO e.g. by building consumer Q&A directly on your web-site.

Session 3
Search Engine Optimisation.
What is SEO? Checklist of what can be done to immediately improve your organic website ranking? Basic IT fundamentals that must be followed. What are landing pages? Typical pit falls / typical quick wins. Best practice guide.

Session 4
Fundamentals of Paid Search Marketing
What are the fundamentals of building a good Google/Yahoo & Sensis campaign? This step by step session will guide you through how to set up a campaign, including an overview on keyword research, title and description development and also showing you what to do with landing pages.
Session 5
Other search options (Vertical Search)
What are the other search alternatives available? What is the difference between local, vertical and horizontal search. How can you use alternate searches to improve your website traffic?

Session 6
Social/ Media Optimisation
How blogging, tagging and social bookmarking can indirectly help improve your traffic. Using link strategies to improve your page rank. How to effectively use newsletters/ press releases/ forums and publishing sites to generate interest and web traffic.
Session 7
Analytics
This session deals with how you can understand the true value that Search can add to your business by allowing you to understand the return on investment. What free analytics tool - Google Analytics + other analytics tools that will help you learn even more about where your visitors come from and how they interact with your site and make it easier to improve your results online.

Session 8
Creative Case Studies
What works and what does not! The online real case studies session which looks at the search path of successful and not-so successful websites. This session also looks at why and incorporates examples learnt from previous sessions.

Session 9
Final Wrap
Reviewing the checklist what they have learnt today and what can be immediately implemented on all websites. What are some of the next steps that can be taken?

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